Morality, rules, standards are three words which describe a general message of the brand. Moral Standards is not just about apparel, it's about social problems and philosophic perception of human world. Every garment piece is a part of character, the same character as your neighbour, friend or particularly you. Exaggerated mocking depiction of personality and representation of dramatic consequences of communication between these personalities is an aim and inspiration of the brand. Ironic name opens a question - what is your moral standard and how does it influence your life?
Moral Standards is a Ukrainian fashion label established in 2018 by Olga Ochkas.
Moral Standards is a combination of historic volumes, bizarre shapes, Victorian motives and modern silhouettes. High quality craftsmanship, only premium fabrics and attention to details are the main rules of the brand. Meaningful embroidery and ironic prints make hints about every collection's narrative.
Moral Standards aims to craft apparel which tells stories and gives the choice to be any part of them. Wearing a character to emphasise who you really are or to hide under a mask.
Be who you want to be, not what others want to see.