"Decay"

the story

FW20/21 collection is a story of transformation. A transformation of personality of a young woman under social standards. Beginning from life loving and optimistic lady, who admires the world surrounded her, in bright, open, floral gown, to “Ophelia” in a ghost dress. 

Every outfit represents a fixed social type with one-point perspective like in Italian Commedia dell’arte. The characters are exaggerated real characters as nurse or religious fanatic and have distinct costumes and masks to help a spectator to understand who the character is.

The Decay embroidery is a symbol of transformation. The transformation of personality under the social standards. It’s a story how something naturally beautiful can change because of our judgement and prejudice. To make it easier to understand we took the spoiled fruit as an inspiration. The fruit itself is beautiful and fresh, full of life and “colors”, but if to place it in the wrong environment, it can spoil, so as a personality. The original “colors” start to change and transform in something completely different. 

The masks in this collection also symbolize the veil through which you cannot see the world as it is, just from your own point of view. 

Thank you for the collaboration:

Collection production - Yulia Orlova

Shoes - Grigorii Liubachev

Leather Corset - Statnaia Corsets

Photography - Arianna Genghini

Makeup/Hair Anna Kalytyak